Have you ever thought about setting up a business online? If not…where have you been for the last five or ten years? It’s the new American dream, encompassing all the usual ideas of ndependence, freedom, and wealth. And sometimes, you know, Internet-based businesses really do bring all these things to their owners.
Not always, though, which is why you need this book. It’s easy to stumble around on the Internet for months or years, and never quite get anywhere. What’s the difference between those who stumble and those who leap into online success? Knowledge. You can’t succeed unless you do the right things, and while some very successful online businesses have been built by people who serendipitously stumbled onto the right formula, why leave such an important factor to chance?
This book describes the basic principles, ideas, and tools that you’ll need to succeed online.
In addition, it lays out a roadmap; the book focuses on certain tools that many other successful businesses have employed:
-  eBay  This, the world’s most important online marketplace, has been used by tens of
thousands of people to launch new careers and businesses.
-  Yahoo!  You’ve heard of Yahoo!’s search system, of course, but did you know that tens
of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales?
-  Google  A business needs traffic, whether it’s “foot traffic” to a brick-and-mortar
store or web traffic to an e-commerce store. Google—and the other “Pay Per Click”
advertising systems—can help you generate that traffic.